Our Philosophy
At IA Beauty, we believe makeup is an accessory, not a necessity. We aim to redefine beauty by celebrating inclusivity, self-love, and education.
Our Founder
India Hester founded IA Beauty to create a makeup experience that is welcoming and empowering for all. After years of navigating limited shade ranges and overwhelming beauty aisles, India turned her passion into a brand that’s as inspiring as it is accessible.
Our Promise
Quality products. Thoughtful design. A community you can trust.
A commitment to inclusivity and self-expression through makeup.
Bridging the gap for makeup enthusiasts by offering educational content and high-quality products.
Makeup shouldn’t be complicated or intimidating; it should be straightforward and enjoyable.
A community where everyone feels seen, heard, and beautiful.
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