Soft doesn’t mean subtle. Babe brings a dreamy plum and dusty rose glow perfect for golden hour selfies, brunch dates, and slow summer mornings. A whisper of plum rosé scent wraps you in effortless romance with every swipe.

Shade Mood: Romantic. Dreamy. Effortlessly magnetic.

Key Features:

• Lightweight, non-sticky formula
• Perfect for all skin tones
• Long-lasting

Pairs Well With:

• IA Beauty Merlot Lip Liner